CORE COMPETENCIES
Fractional Chief Marketing Officer
Lead Generation
Website & UHD Video Production*
WPM's FCMO℠ team acts as your chief marketing officer; discovering opportunities, developing strategies, concepting collaterals, launching campaigns, integrating marketing efforts with your sales team, measuring results and adjusting efforts accordingly.
WPM's FCMO suite provides clients:
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strategists
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art department
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a campaign onboarding team
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campaign analysts
WPM has, over its 20+ years, discovered what works and what doesn't. It's through this keen understanding that our highly-effective "lead gen" approach has been developed. It is the "secret sauce" for our agency and for our clients; offering a fully qualified, customized and scaleable option for any client, whether B2B or B2C. This approach is a serious, battle-tested solution that pays dividends for every client for whom we have used it.
WPM is becoming known for high-end design and function on both its websites and consumer-focused videos. We create visually appealing collaterals that are designed to move would-be consumers to identify with your brand and ultimately purchase from you.
*WPM utilizes 4K-capable UAS platforms & FAA UAS flight-certified cinematographers to obtain stunning results for our clients
Video
Since the early-2000's WPM has stressed to its clients that the most effecive means of conveying a persuasive message is through video . When we read studies reporting that literally billions of videos are being clicked-on daily, we believe it. Just about every show that's ever existed can be found on YouTube™, Vimeo™ or some other video sharing site. Every local television affiliate or national network website contains show clips, news, etc. Very few people read copy on websites anymore...if you have a 30 second video that will give you the same information as a comparable 2-3 paragraphs of copy, which one are you engaging?
WPM's FCMO team specializes in compelling video creation for products, services, interviews, and other types of brand-critical messaging.
ABOUT WPM
Imagine having a Chief Marketing Officer to develop and implement your marketing plan; a business consultant to measure & integrate it with your sales force (and as needed, modify it), and a dedicated art department that shares the strategic vision of what's needed and desired results; providing timely and effective support collaterals.
That's what WPM's FCMO℠ service offers. A "turn key" solution that allows businesses to employ resources that have traditionally only been available to much larger companies.
The FCMO℠ model allows you to choose the budgetary limit that's right for your business. Thus, you keep strict control over your ad-spend and only pay for utilized capacity.
Fractional Chief Marketing Officer - the effective approach for today's agile enterprise.
2001
Year Established
155
Major Campaigns
7132
Associated Projects
ALL
Clients We're Grateful For...
CLIENTS
a small sampling of both past & present clients
CASE STUDIES
(click images below to see project details)
CONTACT
Inquiries
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Offices
Raleigh, NC
Employment
To apply for a job with The WPM Group, please send a cover letter together with your resume to: employment@thewpmgroup.com