Why WPM?
WPM was founded in 2002 based on the idea that a marketing agency, driven by passionate people, could produce “Madison Avenue” level creative materials in both look and effectiveness while, at the same time, offering a “fixed rate” pricing structure.
It’s this very idea that has driven our success over the past 4+ years and has more and more companies inquiring as to whether or not WPM is the right solution for their company.
Our Creative Foundation is based on what we’ve termed “Synaptic Marketing.”
Syn•ap•tic Mar•ke•ting
(sî-nàp' tîk mär' k-tîng) noun.
The understanding that your customers are ultimately equipped to envision and take action on carefully crafted messages that stimulate the 10,000 billion* synapses in his or her brain. By getting your customer to visualize the action that you want them to take in their minds, you greatly increase the chances that his or her body will follow.
(*By comparison the average human has only 100 million sensory receptors with which to experience the physical world.)
Give them a thought worth thinking! Present them with the “right” message: a vision that evokes enough emotion to compel them to take action! To craft this type of message, the answers to the following questions are among the factors that must be considered:
- What's your unique selling proposition?
- Does your message match up with how the customer views him or herself?
- Is your message presented in such a way that the human mind won't discount it?
- Do you substantiate what you're telling him with facts and proof?
- Does your message relate to what he /she already knows and feels to be true?
This is just a quick overview of Synaptic Marketing; it spans across all mediums and into all product categories. By crafting the right message and delivering it in the right way, you'll be creating effective campaigns and emotionally attached customers for the future.
